Social media is changing the world of marketing and making an enormous impact on the way people connect. There are so many social media tools available today at your fingertips that it can be difficult to know where to start. The best way to market is through using these tools strategically and consistently. You need a system that works for you and is optimized for when people are online. Let’s go over some best social media tools that you should be using right now.
Hootsuite
Hootsuite is an app that allows you to connect with your social media accounts, post on all of your social networks at once, and track conversations. Hootsuite allows you to manage multiple profiles and content streams with ease. The analytics are also very helpful in analyzing the performance of each post. It is a must-have tool for any digital marketer.
Buffer
Buffer started as a scheduling tool for Twitter. The developers added scheduling features to the mix, becoming one of the most popular scheduling tools available. A buffer is a cloud-based tool that allows you to schedule when you want to post on social media. It also allows you to follow and unfollow so your content doesn’t get lost in the conversation stream. Buffer is great for those social media marketers who have multiple accounts and cannot keep up with scheduling and posting on all of their profiles at once.
Sprout Social
Sprout Social is a great tool for sharing content and scheduling it for various times. In addition, you can share content on specific social channels. It is an extension of Hootsuite and allows you to schedule updates for Twitter and Facebook. It is easy to use with a beautiful dashboard that gives you insight into your results. You can add company information, track usage by specific individuals or groups, and communicate with team members about when updates should be posted.
Mention
Mention is another great tool. It is a way of keeping track of what is being said about you online. Mention allows you to track keywords, phrases, and even your competitors. As content is shared and updated, the app notifies you via email so you can respond quickly to engage with your audience. You can also monitor your brand across various social media channels and analyze your progress in terms of mentions and reach. Mention is best for social media listening.
AdEspresso
AdEspresso is an excellent tool for running social media ads. This app allows you to create targeted audiences and measure the outcome of your campaign. It provides analytics to see how each ad performs, gathers the data required to optimize your campaign, and helps you create custom audiences. You can also gather information about your audience by creating a survey that can be sent out to find out about demographics and interests. AdEspresso is a no-brainer to keep on your list.
Sprout Social
Sprout Social is a great tool for sharing content and scheduling it for various times. In addition, you can share content on specific social channels. It is an extension of Hootsuite and allows you to schedule updates for Twitter and Facebook. It is easy to use with a beautiful dashboard that gives you insight into your results. You can add company information, track usage by specific individuals or groups, and communicate with team members about when updates should be posted.
NetBase Quid offers online marketing analytics and performance management through a look into content posted in the past and provides access to social information tracked by third-party sites. Netbase also gives business trends and competitor analytics for businesses as well.
The above are just a few of the social media tools you can use for online marketing. The best thing about it is that you can try them for free and see how they function for you. You will be surprised at what tools work best and which ones don’t work. Your journey to marketing success starts here, use the social media tools properly and start seeing the results.
